
Oh, man. There aren't cars like this quite often. These are the sorts of things that you remember for a long, long time. We're not talking life-changing, but this is definitely in the category of significantly memorable. Sitting in that row at the ballgame where they hand the free hot dogs out. Hauling in the biggest fish on the boat. Winning the 50/50 raffle at the basketball game.
We've just returned from a week with the
2010 Chevrolet Equinox and we're happy to go on record as putting it up there with all that good stuff. You might think we're crazy, but it's not difficult for us to get excited about a vehicle like a
crossover (that strange union of an
SUV and a car). Since nearly every manufacturer makes one these days, they tend to get a lot of attention. But the reality is that most haven't been that inspiring. In fact,
GM has been in the crossover game for years, too, but nothing they produced ever came this close.
For all the quantum leaps that GM claimed over the last ten or so years, most of it was simply hot air: products that were incremental improvements relative to the rest of the industry (even if, internally, they were massive improvements over GM's previous model). All of these, save the
Corvette and its various performance-enhanced versions, could be described as adequate but never exceptional.
It sounds obvious, but: one secret to building great products is actually, first, knowing what great means. After years of GM's insistence that, say, the
Pontiac G6 was a great product, a lot of people stopped believing them. Even if they had the tools, could they actually create a product that was, in all honesty, "great?" Many had their doubts.
The answer is, in fact: Yes They Can.
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